Describe your product in one line and get eight scroll-stopping ad hooks — plus a ready-to-shoot short ad script — written by AI in seconds. Free, unlimited, and no account required.
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What one run looks like: your hooks, written for the platform you picked.
Every run returns eight genuinely different openings — curiosity, problem-agitate, contrarian, testimonial — so you spend your time choosing an angle instead of nudging the same sentence around.
See How It WorksPick the opening you like and the hook generator keeps going: a short ad script you can shoot on a phone, written for the platform you selected rather than pasted out of a template.
See How It WorksMost tools stop at a list of one-liners. This one covers the whole first-draft problem: the AI reads what you actually sell, writes openings for the platform you are shipping to, then expands the winner into an ad script and the ad copy that runs underneath it.
A real language model reads your product description and writes hooks in your angle and tone, not template fill-in-the-blanks. The specifics you feed it matter: name the price, the objection and the buyer, and the AI writes to those. Type "magnesium spray for people who wake at 3am" and you get lines about 3am, not lines about wellness.
Presets tuned for TikTok's 1-second cut, Reels' caption-first read, Facebook's problem-led opener, and YouTube's retention hook. The AI rewrites per platform: a Reels viewer reads before they hear anything, and a Facebook scroller needs the problem named in the first four words.
Turn any hook you like into a 15–30 second script with beats, on-screen text, and a closing CTA. Every beat carries a rough second count, so you know before you shoot whether the ad runs long. The AI script keeps the angle it opened with instead of resetting to generic product benefits.
Primary text, headline, and description variants for the ad set, from the same input and with no retyping. The ad copy is written to sit under the video, so it carries the hook's promise forward rather than contradicting it. Paste it into Ads Manager and the creative unit is finished.
Curiosity, contrarian, problem-agitate, testimonial, stat-led, POV, negative, and demo hooks side by side, ready to A/B. Seeing eight at once is the point: you rarely pick the one you would have written yourself, and the angle you nearly skipped is often the one still running after three days of ad spend.
One-tap copy on every hook, and you can regenerate as many times as you want. Nothing meters you, nothing expires, and nothing asks for an email between runs. Change one word of the product line, run the AI again, and compare the two sets to see which detail was doing the work.
No trial, no meter, no upsell waiting behind the results.
8
hook angles written on every single run
~5s
from one line of product copy to your first hook
4
platforms prompted separately: TikTok, Reels, Facebook, YouTube
$0
to run it today, and every day after
0
accounts, emails or credit cards asked for
Four steps, and the whole run takes about as long as reading this paragraph. Two of them decide the output: what you tell the AI about the product, and which ad platform you point the AI at.
One line is enough: what it is, who it's for, and the offer. More detail pays for itself. Name the price, the format, and the objection you hear most, and the AI writes to that buyer instead of to a category.
Try it now ↓TikTok, Reels, Facebook, or YouTube; bold, curious, contrarian, or testimonial. Tone moves the output further than wording does. Problem-agitate opens on the pain; contrarian attacks something your buyer already believes. The two rarely win the same ad audience.
Try it now ↓The AI writer hands back eight hooks in about five seconds. They land together, so you can copy the best one straight away. Run the same input twice and the AI returns a fresh set, not a reshuffle.
Try it now ↓Pick your favourite and the AI expands it into a 15–30 second shooting script. The script arrives as timed beats with on-screen text, so a phone, a kitchen table and ten minutes is enough to shoot the first cut of the ad.
Try it now ↓Four kinds of people open this tool, and nearly always at the same moment: the ad is due, the footage is fine, and the first line is missing.
Creative fatigue kills ROAS faster than budget does. Refill the top of your testing queue with twenty fresh hook angles before the next batch ships, without briefing a copywriter. A normal Monday: three ad sets went flat over the weekend, six new openings are due this afternoon, the writer is booked until Thursday. Paste last month's best ad line, run two tones, take the top six into the shoot.
You have the footage and the lighting. Use the hook writer to fix the only part that decides whether anyone watches: the first three seconds. A brand sends a one-page brief on Friday and wants three variants by Tuesday. Drop the brief line into the box, pick the platform in the contract, and shoot all three openings from one AI script in a single setup.
New product, no copywriter, launching this week. Paste the product description and get ad hooks and a script you can film on a phone tonight. The supplier blurb goes in exactly as it arrived, and the AI turns "ergonomic multifunctional kitchen tool" into a line about the twenty minutes it saves at dinner.
Six brands, six tones, one afternoon. Switch platform and tone per client and export hook sets straight into the brief. Run one product line at two tones, put both AI sets in the deck, and let the client kill the ones they hate. The seven nobody picked still earn their keep in the review.
"Stop buying retinol. Here's what dermatologists actually use at night — and it's under $20."
"POV: you've had the same $9 water bottle for three years and your friends won't stop asking about it."
"I tested 14 protein powders so you don't have to. Number 11 is the only one I'd buy again."
"Your skincare isn't failing. Your pillowcase is. Here's the fix that took me one night."
"Watch what happens when you drop this on a white shirt. No, I'm not scared."
"83% of the shoes in your closet are quietly wrecking your posture. Mine were too."
"If you're over 35 and your back hurts by 3pm, it's not age. It's your chair. Here's the 30-second test."
"I bought this expecting nothing. Six weeks later my dermatologist asked what I'd changed."
"Do NOT buy this if you like spending 40 minutes on dinner. It's ruined takeout for me."
"In the next 60 seconds I'll show you the three-step routine that replaced my $200 salon visit — step two is the one nobody does."
"Everyone says you need a $2,000 camera to start. I shot my last 40 videos on this instead."
"This is the ugliest kitchen gadget I own. It's also the only one I use every single day."
"I run four DTC accounts and the hook is always the bottleneck. Now I open this, paste the product, and walk into the creative call with twenty angles instead of two."
"I film everything on my phone. What I could never do was the first line. The script option is what got me — it hands me the hook and the beats in one go."
"We tested it against the paid tool we were already paying for. For hooks specifically, the output was close enough that we stopped opening the other one."
Illustrative user scenarios, not verified customer reviews.
An AI hook writer for marketers and creators. Type one line, take eight openings.
It's an AI tool that writes scroll-stopping ad hooks. Ours runs a real language model on this page, and it's completely free. You give it a product and a platform, and it hands back eight openings you can film or run as ad copy the same day.
Yes. It is unlimited, needs no account and no credit card, and nothing is metered between runs. There is no paid tier behind the free one, so what you see is the whole tool. We cover the AI cost and point one button at a partner product. That is the business model.
No. There is nothing to register and nothing stored against you. Just open the page and generate. Your description goes to the AI and comes back as hooks, attached to no profile. Closing the tab ends it.
Your description is sent to a large language model with a platform- and tone-specific prompt, and the results come back in seconds. The prompt carries each ad platform's format rules, which is why the same product reads differently on TikTok than on Facebook.
It writes hooks for TikTok, Instagram Reels, Facebook, and YouTube, and each one has its own preset. Pick the network you are shipping to. When the line has to work in more than one place — an email subject, a landing page headline, an ad you will cut for two networks — generate on the closest platform and trim it back.
Yes — our ad script generator page lets you take a hook and expand it into a 15–30 second script with beats, on-screen text, and a CTA. Every beat carries a rough second count, so you can tell whether the ad runs long before you shoot anything.
Yes. The output is yours to use. We recommend reviewing claims for your own compliance before you run them. Health, finance, and weight-loss angles get rejected by ad platforms over wording more often than over intent, so read the stat-led and negative hooks twice.
Give the product, the audience, and the offer; name the pain; try two tones and A/B the top three. The biggest single lift is naming a real objection rather than a benefit: "it costs more than the one in the supermarket" produces sharper openings than "high quality". Our what is a hook guide walks through the rest.