The First Line Is the Ad
Facebook truncates around 125 characters. Everything that matters has to happen before "See more".
Back to GetHookd
Ad Copy Generator
Free AI ad copy for the primary text and headlines that sit around your video — eight angles, one product description.
Try it
Generate ad copy
Type what you sell, pick a tone, and take eight first lines written to survive the See more cut.
Free and anonymous. Protected by Cloudflare Turnstile — no account, no card.
Why it's different
Ad copy is not a caption
The paragraph above your creative has one job, and it is over in about 125 characters.
One Idea per Ad
Copy that lists five benefits sells none of them. Pick the single objection worth answering.
Match the Hook
The primary text should continue the video's opening line, not restate the product name.
How to write one
How to write ad copy that gets read
Four steps from an offer to a first line that survives truncation.
Describe the offer
What it is, who it is for, and the one objection that stops people buying.
Pick the angle
Problem, proof, contrarian or testimonial. One angle per ad, never two.
Generate the copy
Take eight first lines and rank them by how well they read alone, with no image.
Cut to 125 characters
If the idea is not complete before "See more", it does not exist.
Examples
Ad copy examples
Eight primary-text openers that hold up on their own, with no creative attached.
- Ad copyObjection
It costs more than the one you have. It also outlasted three of them.
- Ad copyProof
4,000 people bought this last month. 38 asked for a refund. Here's the honest breakdown.
- Ad copyProblem
You're not bad at [Task]. You're using a tool designed for somebody else's [Situation].
- Ad copyContrarian
Most [Category] advice is written by people who have never had to [Real Situation].
- Ad copyTestimonial
"I bought it to stop the complaining. Now I'm the one recommending it."
- Ad copyRisk reversal
Use it for 30 days. If it doesn't [Outcome], send it back and keep the [Bonus].
- Ad copySpecificity
It takes 90 seconds. It replaced a 40-minute job I did every Sunday.
- Ad copyTiming
The version everyone bought last winter is back, and it sold out in nine days.
Formulas
Ad copy formulas
Three first-line patterns that survive truncation on Facebook and Instagram.
The "You're not bad at X" formula
You're not bad at [Task]. You're using [Wrong Thing].
Removes blame and reframes the purchase as a fix rather than a failure.
The honest-math formula
[Number] bought it. [Smaller number] returned it. Here's the breakdown.
Two real numbers buy more trust than a paragraph of adjectives.
The "It costs more" formula
It costs more than [Alternative]. It also [Durable Benefit].
Leads with the objection, which is the fastest way to be believed.
FAQ
Ad copy FAQ
The generator writes the opening line, which works as primary text, as a headline, and as the on-screen hook. Pick the tone that matches where it will sit.
Get the whole idea into the first 125 characters. Longer copy can work for warm audiences, but the first line still has to stand alone.
Facebook and Instagram primary text first, but the same openers work for TikTok captions and YouTube descriptions.
Yes. No account, no credit card, no expiring trial — just a Cloudflare Turnstile check.
Yes. The output is yours to edit and run for your own brands or your clients'.
Explore
Related hook tools
The same generator, tuned for a different surface. Every one of these is free and needs no account.
- TikTok Hook GeneratorOpeners written for a feed that decides in one second.
- Instagram Hook GeneratorReels hooks that work with the sound off.
- Facebook Hook GeneratorHooks for a colder, broader, slower-scrolling feed.
- YouTube Hook GeneratorOpeners built to beat the five-second skip.
- Hook ExamplesThirty-two proven hooks sorted by platform and angle.
- What Is a HookWhat a hook is, and the eight angles behind every good one.
Your next scroll-stopping hook is 5 seconds away.
An AI hook writer for marketers and creators. Type one line, take eight openings.