Hook Examples

A curated gallery of proven video ad hooks broken down by platform and angle. Use these as inspiration, or write your own with the free generator.

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Examples

Eight TikTok openers built for a feed that decides in one second.

TikTokCuriosity
Stop buying retinol. Here's what dermatologists actually use at night.
TikTokPOV
POV: you've had the same $9 water bottle for three years and your friends won't stop asking about it.
TikTokListicle
I tested 14 protein powders. Number 11 is the only one I'd buy again.
TikTokProblem
If you wake up tired after 8 hours of sleep, it's not you. It's your mattress.
TikTokNegative
Do NOT buy a new laptop until you watch this video.
TikTokDemo
Watch this stain disappear in literally 3 seconds. Yes, really.
TikTokStory
How I finally fixed my gut health without giving up coffee.
TikTokQuestion
Are you still doing your makeup like it's 2016? Here's the new way.

Examples

Eight Reels openers written to work with the sound off.

InstagramProblem-agitate
Your skincare isn't failing. Your pillowcase is. Here's the fix.
InstagramDemo
Watch what happens when you drop this on a white shirt.
InstagramStat-led
83% of the shoes in your closet are wrecking your posture.
InstagramUs vs them
Why I switched from [Big Brand] to this small indie brand.
InstagramCuriosity
The one Amazon find I wish I knew about 5 years ago.
InstagramNegative
The biggest mistake you're making with your morning coffee.
InstagramTestimonial
I didn't believe the hype, but then I tried it for myself.
InstagramQuestion
Tired of your makeup melting off by noon? You need this.

Examples

Eight Facebook openers for a colder, broader, slower feed.

FacebookProblem-led
If you're over 35 and your back hurts by 3pm, it's not age. It's your chair.
FacebookTestimonial
I bought this expecting nothing. Six weeks later my dermatologist asked what I'd changed.
FacebookNegative
Do NOT buy this if you like spending 40 minutes on dinner. It's ruined takeout for me.
FacebookDemo
See how this simple tool saves 3 hours of yard work every weekend.
FacebookStory
I was so tired of buying cheap hoses that break. So I bought this one.
FacebookListicle
5 things you should know before hiring a contractor for your kitchen.
FacebookCuriosity
The real reason your dog is ignoring their expensive food.
FacebookUs vs them
Why smart homeowners are switching from cable to this streaming box.

Examples

Eight YouTube openers written to beat the five-second skip.

YouTubeRetention
In the next 60 seconds I'll show you the three-step routine that replaced my $200 salon visit.
YouTubeContrarian
Everyone says you need a $2,000 camera to start. I shot my last 40 videos on this instead.
YouTubeProblem
Struggling to get your first 1,000 subscribers? You're probably making this one mistake.
YouTubeDemo
Let me show you exactly how this software saves me 10 hours a week.
YouTubeStory
Two years ago I was broke. Today I run a 7-figure agency. Here is the exact blueprint.
YouTubeListicle
These are the 3 tools every video editor needs in 2026.
YouTubeNegative
Stop wasting money on Facebook ads until you understand this metric.
YouTubeQuestion
Did you know 90% of your website visitors leave without buying? Here's how to fix it.

The gallery gets you started. The generator writes openers around your actual offer, in about five seconds, with no account.

The gallery is the inspiration. This is the generator — type what you sell and take eight hooks.

Explore

The same generator, tuned for a different surface. Every one of these is free and needs no account.

An AI hook writer for marketers and creators. Type one line, take eight openings.